The likes of Mary Quant changed the face of fashion.
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My dresses are real dresses, ultra-light free of padding and corseting, garments that will float on a body delivered from bondage.” The style, however, truly came into its own in the 1960s when a new generation of young designers, models and style icons swept in, particularly in Britain. De Givenchy said at the time that “…all my lines are styles for quick and fluid movement. Throughout the 1950s, designers like Balenciaga and de Givenchy created forward-thinking couture pieces in the baby doll style. The name found its way into more common use in the 1950s when it was popularised by the controversial 1956 film ‘Baby Doll.’ Based on a play by Tennessee Williams, and starring Carroll Baker in the title role as a 19 year old Lolita-styled character, the film has been credited by some as being responsible for the ensuing popularity of the baby doll nightgown, which Baker’s character wears. Despite these designs becoming known as ‘Baby Dolls’, no doubt because the shape and length resembled baby’s frocks of the time, it’s said that Sylvia herself actually disliked the term and refused to use it. Pedlar ran her own successful company Iris Lingerie from 1929 to 1970, and was known for high quality products as well as developing the Baby Doll and her famous toga-inspired negligee. Its creation is attributed to American lingerie designer Sylvia Pedlar, a charmingly positive response to fabric shortages during World War II when necessity resulted in striking style solutions across the fashion industry. The floaty layers of nylon or chiffon with added ribbons and bows simply make a baby doll a fun and feminine thing to wear.Īlthough synonymous with 1950’s and 1960’s style, the baby doll nightdress as we know it actually originated in 1942. The wonderful choice of colours from pretty pastels and bridal whites, to rich jewel colours and lacy blacks add to their appeal. The flowing shape that floats out from under the bust and the length, often accompanied by ruffles at the neckline and a sweet little bow on the bodice, is so very reminiscent of little girls’ outfits and resounds with innocence, yet there’s nothing childlike about the very sheer fabric and often plunging necklines when they’re teamed up with the shortness.
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However, there was a time when they were a staple part of every woman’s wardrobe, as shown by their many appearances on film and TV and by the amount of these vintage pretties that are still around today to tell their tales, and to find new lives with current fans of frills and ruffles.īaby dolls are the most popular items at my vintage nightwear and lingerie events, and I believe the fascination lies in the delicious balance between super cute and super sexy. Frilly, frothy, sheer short y nylon nighties may seem a frivolous and impractical piece of nightwear to today’s fleecy PJ and sloppy T-shirt wearing generation.
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